Meet the Team


Coming together from a wide variety of backgrounds and experiences, these individuals are the backbone of The FIERCE Woman. Their ideas help shape the direction and mission of this organization as it continues to develop. Read on to learn more about some of our incredible team members.


Nancy A. Ruffin


Nancy A. Ruffin is a 4x award winning writer and empowerment coach committed to empowering women to discover their purpose and live their best lives. As a modern thought leader, success coach, and transformation expert she works with individuals committed to career success and leadership development. Her nearly 20 years of experience as a business professional in the Health Care industry leading large teams & driving performance improvement initiatives has allowed her to use her leadership, communication, & team building skills to engage & develop the next generation of corporate leaders.

A seasoned speaker, facilitator, host, and writer, she's been invited to the Federal Bureau of Investigation (FBI) to share her work, has given key note speeches at an array of schools, universities and corporate events including, but not limited to The Cedarmore Corporation's 2019 Lifting As We Climb Annual fundraising gala, United Bank of Switzerland's Hispanic Heritage Celebration (UBS), the NYC Hispanic Chamber of Commerce's 10th annual Women in Business Lunch, Hostos Community College, New Visions Charter HS, & The 100 Hispanic Women's Annual conference.

In 2014, tired of attending women empowerment events that fell short on their mission to support, empower, and inspire women, Nancy took the legal steps to formally establish The FIERCE Woman as a LLC in an effort to fill that void. She wanted to create an organization that not only supported and empowered women, but was also committed to their development and growth.


A community activist and social justice advocate, Nancy is a firm believer in the West African concept of sankofa. Sankofa is an Akan term that literally means, “to go back and get it.”  Loosely interpreted, sankofa's principle is simple, as we rise and excel it is our responsibility to reach back and help others. That is the principal that The FIERCE Woman is founded upon.


For Nancy, The FIERCE Woman is her way of reaching back. Her goal is to empower, support, and connect women globally so that we can learn from, grow, and build with each other. The future is female.

To learn more about Nancy’s work or to connect with her visit her website at

Diana Olmedo


With us since our founding, Diana Olmedo is one of our veteran team members. She is committed to the organization's mission and is passionate about building and growing the organization.


Diana has a wealth of knowledge in all areas of business and brings years of experience and skills to the forefront in helping our organization grow and succeed. She oversees all business operations and ensures The FIERCE Woman business goals and objectives are achieved. She is responsible for general administration, oversees fundraising efforts, contract negotiations, and long-term strategic business planning. 

To learn more about Diana or to connect with her visit her website at

Jessica Martinez


Joining the team in 2018, Jessica Martinez is responsible for managing and coordinating all current and future Fierce Woman programs.  Jessica is a passionate and innovative program consultant who values authentic genuine business relationships. Her professionalism, creativity, and commitment to excellence is what guides Jessica’s work ethic. Her diverse experience across several industries and business types coupled with her ability to turn problems into solution driven results is what separates Jessica from
others doing similar work.

Whether it’s working with a major technology corporation, a small start-up, or a nonprofit organization
her ability to see the bigger picture, streamline operational processes, and hone in on the talents and
strengths of the organization are always Jessica’s primary focus. Ms. Martinez’s strong program
management and planning skills, ability to understand budgets, and manage multi-million dollar
portfolios has been essential to her success in her roles as a project and program coordinator.

As a leader and a Latina woman of Dominican heritage, Jessica’s passion is driven by her zealous
commitment to diversity and inclusion at all levels of business. She understands well the challenges
major corporations and organizations face and is determined to be a change agent blazing a trail for
others to follow. Jessica has made excellence her standard and continuously strives to exceed her

Get to know more about our incredible team today.

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Bergenfield, NJ, USA